The third webinar in the series deals with a key part of the Marketing Planning process - allocating sales and marketing resources.
This time, our scenario sees a software vendor attempting to set resource levels. They must balance support for strategic initiatives alongside country and industry opportunities and targets.
We'll show how market data can set a framework that enables the planning team to understand the market and get the right resources in the right places.
We'll demonstrate how data can shed light on crucial issues:
How big is the market? By industry? By application segment?
Where are the growth opportunities? How can they be ranked?
What is the competitive landscape?
Click here to view the recording along with previous episodes.
Registration requires an email address, but this will, of course, remain inside Cambashi.