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Download the Cambashi Research Agenda 2013

Product Development Eco-Systems, Smart Building Services and Systems Engineering and more

Each year Cambashi publishes its Research Agenda, laying out the core themes that we intend to cover in the year ahead. This document shapes our independent research, analysis and commentary and drives our market intelligence and training services, as well as a series of cross-industry business transformation themes.

 

These themes are based on our view of business change in a variety of industries and the likely impact for organizational, process and IT change. We publish regular articles and briefings around these themes that are both forward-looking and thought-provoking.

 

This year's research topics include Product Development Eco-Systems, Smart Building Services, Systems Engineering and Integrated Construction.

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Download the New White Paper - The Why and How of Marketing Planning

Aligning Strategy and Operations in Complex Businesses

How to develop an organisation’s strategy has been a pre-occupation of senior managers, consulting firms and business school academics for decades.

 

Achieving alignment of the multitude of operational targets and activities across products, geographies and industries with corporate strategy is an extremely difficult task. The key is the marketing planning framework and the benefits of getting it right are compelling. Allocating the right people and investments to the right activities in the right places at the right time both maximizes opportunity and optimizes cost. 

 

A robust and coherent marketing plan allows you to balance activities right across your business and to modify them quickly and effectively in response to business outcomes and changes in the market.

 

Download a copy here

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Cambashi Publishes Papers on New Design Approaches for CPG and Retail

Technical Applications Software in CPG and Retail

Sponsored by Dassault Systèmes, these white papers explore the ways in which retail and CPG companies are using technical applications software, including CAD, PLM, simulation and workflow management, for competitive advantage. Maximizing the Shelf Experience for Profit, focusing on the retail sector and Concurrent Packaging Design: The New Imperative, for CPG companies, are both available for download from the Dassault Systèmes website.

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