BRIC Narrows the Gap on Japan

New figures from Cambashi, an independent IT industry analysis and marketing firm, estimate that by 2012 the combined BRIC (Brazil, Russia, India, China) market for technical applications software in the manufacturing sector will nearly match Japan (see figure).

The BRIC countries are often selected to represent emerging economies.  In the market for technical applications in the manufacturing sector, the four countries had different responses to the global ‘credit-crunch’ economic problems of 2008 and 2009.  Measured in US dollars, only China maintained growth in this segment during 2009, but estimates for 2011 and 2012 show growth in all four countries.

Place on the world stage
Cambashi’s forecast of growth in BRIC for technical applications in the manufacturing sector will result in the combined market in these 4 countries approaching that of Japan by 2012.
 
Peter Thorne, Managing Director at Cambashi, said, “The BRIC countries are an interesting sample with substantial differences in the nature of their software markets.  However, the fact that the size of this market sector, aggregated across the BRIC countries, is becoming comparable to the equivalent market in Japan is a timely reminder of the priority that emerging markets deserve.”

These results are available in the latest version of the Cambashi Industry Observatory, which merges company data with original research to estimate technical applications market size in about 100 sectors in more than 45 countries.

About Cambashi
Cambashi, based in Massachusetts USA and Cambridge UK, provides independent research and analysis of the business reasons for use of IT in industry, world-wide.  Its specialist fields include engineering and enterprise applications and the infrastructure to enable industrial firms to use IT effectively.   Market information is published in Cambashi’s Market Observatories, which provide views focused on countries, industries, employment and products in the technical application software market.  Cambashi’s clients vary in size from small to large and include most of the leading software vendors and many pioneering IT users.  More information at: www.cambashi.com

For further information, contact:
Sally Bennett, Tel: +44 (0)1223 460439, e-mail: Sally.bennett@cambashi.com