Account Profiles: Develop Complete, Accurate and Robust Account Sales Plans

Cambashi Account Profiles provide intelligence that will help you deploy and align sales people to match opportunity or perform a variety of analyses relating to coverage. Our independent, comprehensive view of the range, nature and scale of opportunities inside an account allows you to optimize your resources. Our unique approach includes expert analysis based on our twenty-five year history of tracking manufacturing enterprises and their use of IT.

We combine information from a wide variety of sources including the target company’s reports and accounts, subscription services, the Internet and Cambashi’s own extensive research library.

Account profiles are prepared uniquely for each project to match the vendor offer and a variety of requirements. For example:

• An attractiveness analysis for your new product or services launch

• A coverage analysis assessment to identify gaps in account coverage

• An audit of the sales funnel for your major accounts

• Your business will benefit in a variety of ways and may include some

   or all of the following:

• Confirmation of top level business initiatives and the implications

   for the business

• Gap analysis to highlight areas of weak coverage and identify

   new sales opportunities

• Information about key people and historical allegiances

• Identify new “sweet spots” and design new sales campaigns

• Intelligence to build rigor into your account planning process

• New contact information within the target organization

• A research pack that allows you to conduct further, independent

   research