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e-Xpertise in Industry #32

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Feature Article: Worldwide Engineering Applications Market

Nick Ballard examines the market and looks forward to 2008.
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Hot Topic: Enterprise Applications Review

Dan Roberts reviews the major players in the enterprise application marketplace.
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Book Review: Measuring Key Metrics

Michael Morein reviews the book, Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Ferris, Neil T. Bendle, Philip E. Pfeifer and David J. Reibstein.
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