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e-Xpertise in Industry #40

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Feature Article: Lessons Learned

Edwin Ecob reflects on lessons learned from Cambashi's last 10 years of organising, developing and delivering industry-related training programs to help customer-facing staff understand the activities and business priorities of the industries they serve. more »

Marketing Planning

Peter Thorne discusses the process of creating a marketing plan that defines how marketing will be delivered. more »

Book Review: Getting the Most Out of Social Media

Bob Brown reviews the book, I’m on LinkedIn – Now What???: A Guide to Getting the Most OUT of LinkedIn, authored by Jason Alba. more »
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