Cambashi e-Xpertise in Industry #48Download PDFMatching Strategy with Execution - Is Everyone Heading in the Same Direction?Aligning strategy and execution in a complex business like technical applications software has always been a challenge, but any gaps can be expensive both in terms of tangible cost and missed opportunities. This article sets out the challenges and proposes marketing planning, enabled by good data, as one solution. more »Hot Topic: Selling Emotional BenefitsPurchase decisions are often an emotional reaction to the pitch of the sales person. In this article, we would like to re-iterate what we think is best sales and marketing practice. more »Book Review: Infinite Possibility - B. Joseph Pine II & Kim C. Korn.A review by Simon Hailstone more » |
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