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e-Xpertise in Industry is Cambashi’s own forum to discuss concepts, solutions, and ideas to enhance success for those selling technology into production, energy, distribution, utilities and construction industries. Each issue will bring a mix of new approaches, best practices and suggestions on how to succeed.

 

 

Quote for Today

Hope is not a strategy.

Rick Page

e-Xpertise in Industry #40 July 2010
Lessons learned from Cambashi's 10-year history of developing and delivering industry-related training programs, considerations for developing a marketing planning process and a book review of I'm on LinkedIn: Now What???: A Guide to Getting the Most OUT of LinkedIn authored by Jason Alba.  more »
e-Xpertise in Industry #39 April 2010
Cambashi Product Observatory reports on the vendor revenues in technical applications worldwide in a 2009 summary, reflections on the recession, and a book review of Customer Centric Selling authored Michael T. Bosworth and John R. Holland.  more »
e-Xpertise in Industry #38 January 2010
Shovel ready building information models, Industry Observatory update, and a book review of On Selling Management authored by Spider Lockhart and Ulrich Herter.  more »
e-Xpertise in Industry #37 September 2009
Change the data flow to change the game, social networking - collaboration or anarchy, and a book review of the MES Guide for Executives authored by Bianca Scholten.  more »
e-Xpertise in Industry #36 May 2009 May 2009
Econometrics predictions for the applications software market, a view into John Maynard Keynes' investment strategies, and a book review of The Great Crash of 1929 authored by John Kenneth Galbraith.  more »
e-Xpertise in Industry #35 March 2009
Predictions for 2009 from the Cambashi Country Observatory, a discussion of opportunities in cloud technology, and a book review of Getting to VITO authored by Anthony Parinello.  more »
e-Xpertise in Industry #34 January 2009
A first look at Engineering Applications in 2008, advice for sales people in the economic downturn, and a book review of Profit Mapping:  A Tool for Aligning Operations with Future Profit and Performance authored by Anil Menawat and Adam Garfein.  more »
e-Xpertise in Industry #33 September 2008
Two new trends in innovation and globalization,  an opportunity for innovative application developers to address the corporate carbon footprint, and a book review of Think ASEAN - Rethinking Marketing to the ASEAN Community 2015 authored by Philip Kotler, Hermawan Kartajaya and Hooi Den Huan.  more »
e-Xpertise in Industry #32 February 2008
The worldwide engineering applications market, enterprise applications review, and a book review of Marketing Metrics:  50+ Metrics Every Executive Should Master authored by Paul W. Ferris, Neil T. Bendle, Philip E. Pfeifer and David J. Reibstein.  more »
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