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e-Xpertise in Industry is Cambashi’s own forum to discuss concepts, solutions, and ideas to enhance success for those selling technology into production, energy, distribution, utilities and construction industries. Each issue will bring a mix of new approaches, best practices and suggestions on how to succeed.

Cambashi e-Xpertise in Industry #52 August 2014

A bumper issue to celebrate 30 years of Cambashi! 


In this edition, we're discussing cyber security issues around the Internet of Everything (IOE), looking at how to adapt products and services to the needs of the mobile workforce, and re-capping the third episode in our webinar series on the role of market data in marketing planning.


We also give our view on growth rates in the BRIC countries, to coincide with this quarter's update to the Cambashi Market Obervatories.

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Cambashi e-Xpertise in Industry #51 May 2014

This quarter, we look at market sizing for smaller countries, recap the first in our webinar series demonstrating use of market numbers for solving various business problems, and examine the rise of the MINT countries - Mexico, Indonesia, Nigeria and Turkey.

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Cambashi e-Xpertise in Industry #50 December 2013

In this edition, we look at future industry and technology trends that will change the scope of the technical software applications market. We also give our take on the last month's Oxford Economics seminar, and discuss the circumstances that drove a project to redesign the Cambashi website.

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Cambashi e-Xpertise in Industry #49 August 2013
Cambashi announces the Cambashi Provider by Industry Observatory. This edition also contains a feature on the importance of market segmentation and a book review of The Myth of Market Share by Richard Miniter.  more »
Cambashi e-Xpertise in Industry #48 March 2013
An overview of the marketing planning process, a guide to best practice for sales and marketing teams, and a book review of Infinite Possibility by B. Joseph Pine II and Kim C. Korn.  more »
Cambashi e-Xpertise in Industry #47 December 2012
Using the Cambashi Market Observatories to guide strategic planning, maintaining value in the content-saturated world of social media and a book review of Team Power: How Sales Managers Achieve Peak Performance by Max Cates.  more »
e-Xpertise in Industry #46 - Identifying & Assessing Market Opportunity April 2012
Analyzing patterns as an approach to marketing, assessing market opportunity with the Cambashi Market Observatories, and a review of the paper, A systems-based approach to industry classification.  more »
e-Xpertise in Industry #45 - Prospering on Change October 2011
Riding the flood of change to stay ahead of the competition, a report on the Offshore Europe 2011 Conference, and a book review of The Google Story authored by David A. Vise and Mark Malseed.  more »
e-Xpertise in Industry #44 July 2011
Striking a balance between inbound, outbound and two-way marketing, announcing the extended Cambashi Country Observatory with application segment data, and the importance of a systems engineering approach to engineering design and development for integrating silicon and software in a product line.  more »
e-Xpertise in Industry #43 April 2011
Opportunities for embedded software vendors, the potential of additive manufacturing, and a book review of The Moneymaker authored by Janet Gleeson.  more »
e-Xpertise in Industry #42 January 2011
Turning strategy into action, marketing planning, and a book review of The Big Switch: Rewiring the World, from Edison to Google authored by Nicholas Carr.  more »
e-Xpertise in Industry #41 October 2010
How to help sales representatives be more effective, an optimistic forecast for value-added resellers (VARs), and a book review of Shift - How to Change Things When Change is Hard authored by Chip Heath and Dan Heath.  more »
e-Xpertise in Industry #40 July 2010
Lessons learned from Cambashi's 10-year history of developing and delivering industry-related training programs, considerations for developing a marketing planning process and a book review of I'm on LinkedIn: Now What???: A Guide to Getting the Most OUT of LinkedIn authored by Jason Alba.  more »
e-Xpertise in Industry #39 April 2010
Cambashi Product Observatory reports on the vendor revenues in technical applications worldwide in a 2009 summary, reflections on the recession, and a book review of Customer Centric Selling authored Michael T. Bosworth and John R. Holland.  more »
e-Xpertise in Industry #38 January 2010
Shovel ready building information models, Industry Observatory update, and a book review of On Selling Management authored by Spider Lockhart and Ulrich Herter.  more »
e-Xpertise in Industry #37 September 2009
Change the data flow to change the game, social networking - collaboration or anarchy, and a book review of the MES Guide for Executives authored by Bianca Scholten.  more »
e-Xpertise in Industry #36 May 2009 May 2009
Econometrics predictions for the applications software market, a view into John Maynard Keynes' investment strategies, and a book review of The Great Crash of 1929 authored by John Kenneth Galbraith.  more »
e-Xpertise in Industry #35 March 2009
Predictions for 2009 from the Cambashi Country Observatory, a discussion of opportunities in cloud technology, and a book review of Getting to VITO authored by Anthony Parinello.  more »
e-Xpertise in Industry #34 January 2009
A first look at Engineering Applications in 2008, advice for sales people in the economic downturn, and a book review of Profit Mapping:  A Tool for Aligning Operations with Future Profit and Performance authored by Anil Menawat and Adam Garfein.  more »
e-Xpertise in Industry #33 September 2008
Two new trends in innovation and globalization,  an opportunity for innovative application developers to address the corporate carbon footprint, and a book review of Think ASEAN - Rethinking Marketing to the ASEAN Community 2015 authored by Philip Kotler, Hermawan Kartajaya and Hooi Den Huan.  more »
e-Xpertise in Industry #32 February 2008
The worldwide engineering applications market, enterprise applications review, and a book review of Marketing Metrics:  50+ Metrics Every Executive Should Master authored by Paul W. Ferris, Neil T. Bendle, Philip E. Pfeifer and David J. Reibstein.  more »