The Cambashi Seminar 2002 was held at the Heritage Motor Centre, Gaydon.

About 100 people attended the seminar to hear independent and authoritative presentations bringing the user's voice to the audience and market analysis on the issues facing IT in industry. The themes of the day were:
the effect of user industry restructuring as partnering and outsourcing accelerate
changes in the buying process that sales and marketing people face as the relative importance and influence of different departments like procurement and IT rise and fall.

John Dwyer, voted business and professional columnist of the year 2002 by the Periodical Publishers' Association, has written a synopsis of the presentations which can be found by following the links.

c3 Magazine's seminar review June 2002

Professional Engineering's Seminar review May 2002 (350kB PDF file)

External speakers

Travis White: The impact of web services
Travis White, Vice President of Strategic Planning at enterprise software developer J D Edwards, and his colleagues have developed a method to explain how technology might impact life for future generations. Rather than talk in bits and bytes, he tells a story - 'Science Fiction selling'. He showed Cambashi attendees how much technology could be built into a pair of shoes, and how that technology could transform one person's working life.

Tony Harper: Digital Product Development - an holistic view
Tony Harper is a Senior Manager at Jaguar's Whitley Engineering Centre, and is responsible for vehicle concept and package development. He told the Gaydon audience about his leading role in driving Jaguar's migration towards total digital product development. The company's aim is the eventual elimination of all physical prototypes, including the clay models the car industry has used for generations. He knows what he wants, but currently can only buy half of it.

Thanks to the Seminar advisory group of IT vendors who told us what they were looking for from the day:
Chris Pinner, Autodesk
Alastair Sorbie, IFS
Chris Cooper, Intentia
David Nasky, Microsoft
Ole Hansen, Navision
Brian Steatham, Pathtrace
Tim Norman, PTC
Nick Dickens, UGS

Cambashi speakers
Cambashi is part of an international virtual team that focuses on IT in industry. We know the world-wide market; our ideas help you to make sales and marketing more effective; we communicate the user's voice. Our digital and paper libraries combined with our analytical skills and industry knowledge enable us to provide tailored solutions to the issues you are facing today.

'Out of this nettle, danger, we pluck this flower, safety'
Mike Evans examined the areas which are still a priority for IT investment by users, and explored how the buying process has changed. He explained how these IT investments are responses to the current business situation and how they fit the initiatives to improve revenue and profit. In addition, Mike looked at how the balance of power for buying IT is changing between the IT department, the line of business managers and the mainstream procurement business.

'PLM by any other name would smell as sweet'
Bob Brown considered the move towards selling PLM by the main engineering applications vendors. He reported on PLM offerings and successes from our survey of vendors and provided our analysis of the critical factors for a successful transition to a PLM solutions provider.

'When shall we three meet again?'
Edwin Ecob reviewed expenditure trends for enterprise applications. He presented the results of a specially commissioned survey of vendors regarding their strategies and positioning in the industry market - does PLM deserve a seat at the top table?

'Modest doubt is call'd, the beacon of the wise'
Peter Thorne assessed technology and industry trends. He looked forward to emerging market opportunities and the developing roles of software authors, solution vendors, infrastructure providers and system integrators.

'Much ado about acronyms'
Allan Behrens discussed a range of customer viewpoints on the PLM market and solutions. Do customers really understand the language and solutions of their suppliers? Are vendors delivering and developing in line with customer needs?

Please contact kathy.strachan@cambashi.com if you would like tmore information about the seminar.

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