Forecasts show Recovery is Coming

Cambridge, UK. 3 August, 2009 – Half year figures from engineering and enterprise IT applications market research and analysis firm, Cambashi, show that growth in expenditure on software for technical applications is on track for positive recovery by the second half of 2010. Spending on technical applications software includes AEC (architecture, engineering & construction), geospatial (GIS) and manufacturing (CAD/CAM/CAE and PDM/PLM) applications.

Asia/Pacific leads recovery

The V-shaped recovery predicted at the beginning of the year is borne out by latest economic data, with the strongest expectations in the Asia - Pacific (APAC) region. The Cambashi Country Observatory model shows the growth in technical applications software spending in most individual countries of APAC, notably India and China, remaining positive and returning to double digits next year. Only Japan, with its unique economic structure, is experiencing a similar decline to the major western countries.

Global variations

The overall picture from the Americas is strongly influenced by the situation in the United States itself, which has both the steepest decline and the steepest recovery. In 2011, driven by expected double digit growth in investment, Cambashi expects around 8% growth in technical applications. By contrast the countries of Central and South America are riding the credit crunch more evenly, largely due to economies focused towards production sectors. In Europe the picture is more balanced with each of the major economies of western Europe following the same pattern of decline and recovery.

APAC expansion maintained

Aslihan Yener, consultant at Cambashi, stated, “Apart from Japan, the Asia Pacific nations are proving most resilient to the economic crisis due to a lower intensity of financial services and a higher proportion of value added from production, coupled with a relatively low cost workforce. This continued expansion in the APAC region supports sales of technical application software”.

These results are available in the latest version of the Cambashi Country Observatory, which uses Cambashi’s market models to estimate market size and growth for over 50 countries worldwide.

About Cambashi

Cambashi, based in Massachusetts, USA and Cambridge, UK, provides independent research and analysis of the business reasons for the use of IT in industry, world-wide. Its specialist fields include engineering and enterprise applications and the infrastructure to enable industrial firms to use IT effectively. Market information is published in the Cambashi Country Observatory, a component of the Cambashi Market Observatory, which also includes views on industry, employment and products in the technical application software market. Cambashi’s clients vary in size from small to large and include most of the leading software vendors and many pioneering IT users.

Note to Editors

This is one in a series of market observations from the team at Cambashi that combine to give a worldwide view of the status of the technical applications software market by region at this challenging time.

Image available as jpeg on request.

For further information, please contact:

Cambashi Ltd.                                                     Cambashi Inc.

Claire McMahon-Lee                                            Nancy Hodgman

Tel: +44(0)1223 460439                                     +1-508-470-2020

Fax: +44(0)1223 461055                                    +1-508-362-4162

Claire.McMahon-Lee@cambashi.com                   Nancy.Hodgman@Cambashi.com

www.cambashi.com

Editorial enquiries:

Neil McLeod, +44 (0)1666 504293

neilmcleod@btopenworld.com