Hot Topic Briefing: Customer-expert forum on New Area of Interest

Our Hot Topic Briefings deliver valuable content on a topical subject of concern. The approach delivers proven results for one of the most challenging steps of the sales cycle – the first conversation with the customer. We all know how difficult it has become to achieve contact time with genuine prospects. Hot Topic briefings rely upon the high importance users place on learning how others approach the same problems which they confront, particularly in new and uncharted areas. In new application or process areas, enterprises usually appoint a specialist who represents a particular challenge for the sales force - because their knowledge of the topic outstrips that of sales team - and your ability to provide sufficient sales training in a cost-effective or timely fashion.

In this half-day lead generation activity, we bring hot topic domain specialists together with your potential customers to provide a unique forum for the exchange of ideas from which users learn a great deal in a short space of time. A series of opening remarks from the panel of experts sets the scene for a moderated discussion during which your prospects are able to ask questions of the panel and other participants. A plenary session summarises the key findings identified during the session.