Cambashi Reports Industry Directions: Topical Industry Online Primary ResearchThe study generally asks about strategy, metrics, practices and software usage. If funding is adequate, telephone research provides a deeper view into best practices from industry leaders.
Typical deliverables include:
• Thought leadership and useful market collateral in a public report • Marketing visibility through a public event presentation and a series of press releases on the study • A findings report to guide internal decisions • Depending on the partner, a list of those who participate in the event or download the report • For top-level sponsors, a data set to allow further analysis • Optionally, a maturity model or a guidebook that furthers industry practice |
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