The markets and industries that we cover are in a state of continuous change in response to pressures that are ultimately the result of shifts in one, or more, of four key areas politics, economics, society and technology. Some of these changes have an immediate and dramatic impact, like the credit crunch phenomenon that swept the globe in 2008/2009 while others operate over much longer periods but lead to equally profound changes such as the growing importance that sustainability issues play in a wide variety of purchasing decisions.
Even without these other pressures, manufacturing activity and information management make use of technology that continues to change at a relentless pace. Change creates opportunities and challenges for companies. Understanding what is happening in the market(s) you serve at the moment and in the foreseeable future enables you to position your business for success.
Cambashi provides information and insights ranging from buyer behaviour and concerns to what constitutes best practice and best performance in each industry segment. Vendors use this information to reposition their business, refine their messaging, and differentiate their offer from those of competitors ......or any number of other uses.
The following examples give some idea of the range of projects we undertake to understand industry trends and issues.
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