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Industry Issues

The markets and industries that we cover are in a state of continuous change in response to pressures that are ultimately the result of shifts in one, or more, of four key areas – politics, economics, society and technology. Some of these changes have an immediate and dramatic impact, like the credit crunch phenomenon that swept the globe in 2008/2009 while others operate over much longer periods but lead to equally profound changes – such as the growing importance that sustainability issues play in a wide variety of purchasing decisions.

 

Even without these other pressures, manufacturing activity and information management make use of technology that continues to change at a relentless pace. Change creates opportunities and challenges for companies. Understanding what is happening in the market(s) you serve – at the moment and in the foreseeable future – enables you to position your business for success.

 

Cambashi provides information and insights ranging from buyer behaviour and concerns to what constitutes best practice and best performance in each industry segment. Vendors use this information to reposition their business, refine their messaging, and differentiate their offer from those of competitors ......or any number of other uses.

 

The following examples give some idea of the range of projects we undertake to understand industry trends and issues.

 

• Thought leadership - Council of Experts, Cambashi Speakers Bureau,

   Public Webcast participation

• Identify best practice – Cambashi Reports Industry Directions

• Benchmarking studies – Productivity Studies and Cambashi Reports

• Customer studies - Peer to Peer interviews, Customer-voice Case Studies

Rob Wirszycz
Strategic Marketing Officer, Burns e-Commerce
"We commissioned Cambashi because of their wealth of industry experience and research expertise which in the past provided us with highly valued output, in time. I'm delighted to say that we weren't disappointed."
Bill Reed
IBM Systems Sales, IBM
"Our relationship is symbiotic. Cambashi's experts have a clear understanding of my working environment. Within IBM they have a habit of acting as a catalyst. They embody creativity. Someone said to me today how impressed he was with Cambashi; the ability of its people to examine an issue, to get to the bottom of it and articulate what they find. This is a real skill."
Stephen Alexander
Programme Manager, TUV NEL
"Working with Cambashi is straightforward - they understand our needs for reliability, efficiency and quality. They work with us to ensure that our clients are more than satisfied with the services we jointly deliver."
Newsletter
Two new trends in innovation and globalization,  an opportunity for innovative application developers to address the corporate carbon footprint, and a book review of Think ASEAN - Rethinking Marketing to the ASEAN Community 2015 authored by Philip Kotler, Hermawan Kartajaya and Hooi Den Huan.
John M. Kawola
President/CEO, Z Corporation
"We engaged with Cambashi to conduct research to help us better define how well our products are serving our current customers as well as to gain an understanding on opportunities in the markets where we're not presently active.  We found the team at Cambashi very knowledgeable about our space and able to provide deep insight into market dynamics.  This was extremely valuable for both setting up the appropriate survey methodology as well as to provide conclusions and opinions about the results.  The goal of our work was to create a set of actionable to-do’s.  We are able to achieve this."