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Cambashi Announces Sponsorship of the ISA Summit

8/18/2010

Boston, August 18, 2010 -- Cambashi, an independent IT industry research, training and consulting firm, announced today that it is a Gold sponsor of the 2010 International Society of Automation (ISA) Marketing and Sales Summit occurring September 1-3 in Atlanta, Georgia.  Cambashi Inc. President and Principal Industry Analyst Julie Fraser will also co-host an open discussion forum during the conference on consultative selling, Avoiding the “So What” Response in a Sales Situation, along with Rick Albrecht of Dynatech Control Solutions.

The ISA’s 5th Annual Marketing & Sales Summit will help marketing and sales executives in the automation markets meet the strategic and tactical challenges of the 21st century. This unique event is designed exclusively for senior sales and marketing professionals in the automation markets.  This conference fits well with Cambashi’s role in accelerating the effectiveness of technology solution providers to value-adding industries such as discrete manufacturing, process, batch and mixed-mode production, distribution, energy, and utilities.

“We are thrilled Cambashi is sponsoring the 2010 ISA Marketing & Sales Summit,” stated Shari Worthington, Program Chair for the ISA Summit.  Cambashi has been participating over the past few years, and we are happy to have them become a larger part of what has become an important event. This Summit brings together the best marketing and sales minds from around the automation market to talk openly and honestly about the unique challenges we all face.  One of those areas is making the shift to consultative selling.  That’s why we are also very excited about the discussion forum.”

Cambashi’s sponsorship includes hosting an exhibit at the Summit to offer attendees an opportunity to obtain printed information about the company and its services to bolster the sales and marketing effectiveness of solution providers.  It is also another opportunity for all attendees to speak directly with Cambashi Inc.’s Julie Fraser.  

Contact Julie Fraser through her company website at www.Cambashi.com.  Registration for the ISA Marketing and Sales Summit is ongoing at the Summit website.

About Cambashi
Cambashi, based in Massachusetts USA and Cambridge UK, provides independent research, training and analysis about the business reasons to use of IT in value-adding industries worldwide.  Its specialist fields include engineering, production, and enterprise applications and infrastructure to enable industrial firms to use IT effectively.  Cambashi’s clients vary in size from small to large as do the engagements with those clients. More information at: www.cambashi.com

For more information:    

Sally Bennett                                                                             Nancy Hodgman
Cambashi Limited                                                                          Cambashi Inc.
52 Mawson Road                                                                              PO Box 463
Cambridge                                                                                        Cummaquid
CB1 2HY                                                                                                  MA USA
United Kingdom                                                                                         02637
Tel:  +44(0)1223 460439                                                       Tel: 508-470-2020
Fax: +44(0)1223 461055                                                     Fax:  978-635-9030
email:  sally.bennett@cambashi.com      email: nancy.hodgman@cambashi.com

URL:    www.cambashi.com

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