A large proportion Cambashi projects support IT vendor marketing activities. Marketing starts from a clear picture of customer requirements, so our 25 year history of talking with customers about how IT is used within their industry and organisation is an immensely valuable resource. User research provides information on market concerns, buying behaviour, competitive activity and commercial issues such as pricing and contractual terms. Our in-depth understanding of how each industry is structured and regulated provides intelligence that can be used to identify addressable market segments and perform market analysis tasks.
Industry Observatory, and Product Observatory
Gauging sales, marketing and product impact with Customer Satisfaction
Understanding market elasticity with Pricing Data
Delivering a view of why to upgrade through Productivity Studies
Independent analyst views for events through the
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