Marketing and Sales Collateral: White papers, briefs, articles and campaign content

Marketing and sales collaterals are a critical part of any company’s overall marketing strategy. We bring our expertise in marketing communications together with our industry intelligence to provide you with collateral that is either written as objective third-party analysis by Cambashi or as your company-branded marketing and sales materials.

Cambashi-branded Marketing and Sales Collateral consists of white papers, executive briefs, articles, and opinion pieces. These pieces are on topics of interest to your target markets, and generally reflect some of the top business issues that your products address. These materials do not describe nor recommend any product in specific terms. Since Cambashi retains strict editorial control of both the content and intent of these materials, you benefit from the dissemination of objective third-party documents that increase your credibility in your target market.

Client-branded Marketing and Sales Collateral consists of out-tasking the development of content for articles, opinion pieces, mailing campaigns, flyers, brochures, web site content, briefs, e-books or white papers to Cambashi to support your campaigns. These materials will educate the market, and may enumerate the benefits of your products and services, including product-specific information. For these materials, we complement your company’s marketing staff to ensure that your marketing and sales materials are well timely, well written and address industry hot button issues.