Partner identification and selection: Optimize eco-system for growth & penetration

Successful companies respond quickly to new opportunities and very often that requires a proven approach to partnering. Finding a partner that is good fit for your business and products is a critical success factor in new markets and can make an enormous difference to the eventual outcome of the initiative.

Our partner Identification and Selection service may be a stand-alone project or it may be part of a larger engagement that includes other elements to address other marketing or sales management aspects such as coverage analysis or competitive analysis, a marketing audit or account profiling.

We start by working with you to develop an ideal partner profile - using this to as the template to identify potential partner candidates and prepare an initial list. We can then use the profile to do additional work – depending on the level of support you require. We could for example, assess potential partners’ suitability and evaluate their capabilities and competences in areas of particular relevance for your project. We can look at a very wide range of partner attributes to include in this analysis. Our service can include outsourcing all the admin, communication and initial contact activity as well as initial interview, validation, introductions and appointment setting – as much or as little help as you need.

Your business will benefit in a variety of ways and may include some or all of the following:

• Respond quickly to new opportunities

• Rapidly scale the business - especially in segments where the appropriate skills and

   knowledge are in short supply

• Significantly reduce the risk associated with a move into a new territory or application

   area

• Preserve your anonymity in sensitive market conditions or avoid the need for detailed

   internal consultation until you future plans are better-defined

• Tap into expertise and experience that may not be available within your own business