Peer-to-Peer Interviews: Independent voice of the customer

Market knowledge supplied by experienced industry practitioners is an invaluable source of fresh data. Our Peer-to-peer Interviews yield primary information about an industry, technology, or marketing topic directly from industry players for use in your marketing, strategy, and business plans.

You receive our customised analysis of the combined results, in which, if appropriate, complete confidentiality of individual responses is maintained. In suitable circumstances we can provide audio, transcript, or video reports of original interview content.

In our analysis, we derive key comments from the interview in relation to each topic and use them to illustrate an aggregated view of or insight into the topic. Consistent results from even a small number of interviews can help validate priorities for marketing initiatives, guide development of value propositions, and establish confidence in business development plans.

Qualities of a peer-to-peer interview include:

• Experienced Cambashi staff conduct the interviews employing the knowledge,

   background, and capability required to engage the interviewee

• We supplement industry knowledge with publically available news,

   announcements, and research data to trigger discussion with the interviewee

• Our interviews gather qualitative information rather than quantitative

   information

• We structure the conversation to address specific areas - not as a fixed list of

   questions and answers but as a conversational exchange of information that

   drills down into the topic, capturing deeper information and insights as the

   dialogue evolves

• We aim to ensure that our interviewees feel they have had an interesting and

   worthwhile business conversation