Pricing Data: Up-to-date information and Recent Competitive Activity

Deciding between premium pricing, penetration pricing, economy pricing or some other model is a science and should not be left to conjecture. Through our Pricing Data service, we provide you with data yielded from surveys as well as our periodic interviews with channel participants about market and competitor vendor and offer performance. This performance data is essentially anecdotal information about prices, campaigns, competitors, issues, and market situations.

Our expertise in this area includes supplying pricing information for a variety of products, in a selection of countries over a number of years. Products included in these surveys are software and hardware, as well as a mix of the vendor’s own brands and a selection of competitors’ products.

We also address specialist product areas where it is often impossible to access published data on product prices with the level of accuracy, focus and timeliness required to support pricing decisions. In these circumstances, we have developed methodologies for assessing and reporting on “street pricing”. Similarly, in fiercely contested markets, we collect information about special pricing, special terms, sales promotions or product “bundles” from market competitors.

Benefits you can expect:

• Quantitative and qualitative data concerning market activity and pricing

• Early warning of competitive activity

• Information on levels of satisfaction/loyalty/ commitment from channel partners

   (summative data)

• Identification of any areas of channel or reported customer concern