In today’s economy, managing the products through the entire lifecycle has become an imperative. Many companies add products, product line extensions, and variants frequently to meet new market demands or expand into new applications. This can quickly spin out of control if sound processes are not in place. While aerospace and automotive companies were early in this market, now high tech, life sciences, process manufacturers and consumer goods companies are all realizing that best practice requires a more comprehensive process to manage products for maximum success.
Cambashi’s 25 years of market research and consulting began with certain aspects of this process. We have expanded our purview just as our clients have and we are now a leading authority on best practices in managing product lifecycles in an array of industries.
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