Research

At the foundation of every good business strategy lies research. Cambashi delivers a range of market research services that support confident decision making with quantitative and qualitative information. Whether you need market sizing for a vertical industry or a specific geography, a segmentation analysis to assess which markets are most likely to buy, an unbiased way to get voice of the customer (VOC), or win/loss analyses, we can deliver.

This research is conducted exclusively for clients or based on our proprietary research tools, the Cambashi Market Observatories. These observatories are continuously researched - and updated regularly - to provide a set of data resources that enable clients to assess market size, growth, movement and potential. Targeted at the technology market, they can be used alone or in combination to support business planning at local, regional and global level.

We also conduct industry-wide research studies in conjunction with our publishing partners and other industry associations. These studies are targeted at areas of particular interest to the readership or members as well as the larger market in general. They are designed not only to highlight what is working in technology and in the practices and processes surrounding the research topic, but also what is lacking, what is not working, and where problems still commonly arise – giving a truly independent view of the matter at hand.

Our research methodologies are proven, sound, and often unique. They range from large-scale data manipulation to small-scale qualitative interviews. Our network of associates also allows us to gather information and deliver services in local markets throughout Europe, the Americas, and Asia.