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Planning for 2003: Engineering Applications quarterly
vendor revenues

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Also in this issue:
Feature Article:
A fistful of orders?
Times are tough. The vendors have sent their toughest sales representatives
into town, but they've come back bruised from the encounter saying
they were beaten by "the user with no budget". What next?
Mike Evans has some ideas to share.
Hot Topic: Euroland
and Pricing Transparency?
The subject of European pricing and the implementation of the Euro-zone
have never been more topical, with consumer strikes in Greece and
German complaints about the "round-up" effect of the Euro.
Nick Ballard takes a closer look.
Book Review: Convergence
Marketing
Bob Brown reviews a book which lives up to the old adage; you
can't judge a book by its cover.
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