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Cambashi ezine

February 2003 issue
- The marketing function
- Selling IT in 2003

December 2002 issue
- A fistful of orders
- Planning for 2003
- Euroland & pricing

October 2002 issue
- The next big thing
- Design data operability

Back issues

 
e-Xpertise in Industry December 2002

Planning for 2003: Engineering Applications quarterly vendor revenues

 

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Also in this issue:

Feature Article: A fistful of orders?
Times are tough. The vendors have sent their toughest sales representatives into town, but they've come back bruised from the encounter saying they were beaten by "the user with no budget". What next? Mike Evans has some ideas to share.

Hot Topic: Euroland and Pricing Transparency?
The subject of European pricing and the implementation of the Euro-zone have never been more topical, with consumer strikes in Greece and German complaints about the "round-up" effect of the Euro. Nick Ballard takes a closer look.

Book Review: Convergence Marketing
Bob Brown reviews a book which lives up to the old adage; you can't judge a book by its cover.


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