Services overview
For vendors
For users
For intermediaries
Cambashi ezine

February 2003 issue
- The marketing function
- Selling IT in 2003

December 2002 issue
- A fistful of orders
- Planning for 2003
- Euroland & pricing

October 2002 issue
- The next big thing
- Design data operability

Back issues

 
e-Xpertise in Industry February 2003

In this issue . . . .

Feature Article: "The Right Stuff"
  Edwin Ecob asks who decides what is right as he looks at the role of the marketing function.
Hot Topic: Selling IT in 2003
  Dan Roberts examines the link between the underlying economic situation, business drivers and IT solution sales. 
Book Review: CUSTOMERS.COM by Patricia Seybold
  The doyenne of the document management analysts, is reviewed by Mike Evans
Noticeboard: The Cambashi Seminar 9th April 2003

Quote for today
"Yesterday is not ours to recover, but tomorrow is ours to win or lose."
Lyndon B. Johnson


Notice board

The Cambashi Seminar 2003 - Sales and Marketing of IT to Industry
9 April 2003, Cambridge

"We already know that 2003 will be tough. Vendors need to focus on improving sales execution. Sales people will have to work harder and be more effective in proposing creative solutions to match the users' demands." Mike Evans.

Senior Sales and Marketing Executives working within the IT industry come to the Cambashi Seminar to find out users' requirements first hand, to hear the latest market analysis and predictions, and to network with their peers.

Topics during the day will cover:
users' reasons for doing business with vendors
pointers to the right portfolio of product and service lines
future market directions

This year's guest speakers will be
Brian Frame of Texol Technical Solutions
Mike Twelves of Corus Automotive.

Other speakers during the event will include Cambashi's Mike Evans, Peter Thorne, Allan Behrens and Julie Fraser, who will bring a North American perspective to the day.

Find out more, including programme details at www.cambashi.com/events/seminar2003/

Contact Melanie Bradley for further information: melanie.bradley@cambashi.com or telephone +44 (0)1223 460439.

First delegate rate - £450
CSF Members - £405
Second delegate rate - £185


Cambashi researches best practice and assists IT suppliers in best practice implementation. For more information on Cambashi services please email info@cambashi.com

e-Xpertise in Industry operates as an opt-in email. The opt-in policy means we never intentionally send any email to anyone who does not wish to receive it.

To subscribe: send an email with the word "subscribe" in the subject line to : expertise@cambashi.com

© Copyright 2003 Cambashi Ltd

back to top