IT industry best practice ezine Mar 2004

March 2004 issue
- Building Bridges in Marketing
- The future for RFID

December 2003 issue
- Green shoots return
- Ent Apps Review 03

Sept 2003 issue
- The Webinar Experience
-Ent_Apps_Mkt_Review

Back issues

e-Xpertise in Industry March 2004

Print version

In this issue . . . .

Feature Article:	Building Bridges in Marketing: Mike Butcher asks why marketing teams still seem unhappy despite the return to growth?
Hot Topic:	The future for RFID: During 2003, the proposed adoption of RFID (Radio Frequency IDentification) technology by leading retailers such as Wal-Mart and Tesco provoked a heated debate in the media, centred around the capture of customer data and the freedom of the individual. Bob Brown looks at what the introduction of this new technology will really mean.
Book Review:	Selling the Wheel: by Jeff Cox and Howard Stevens is reviewed by Mike Evans.
Event Review:	DevCon 2004 - CAA V5 Developer Forum is reviewed by Allan Behrens.

Quote for this issue
"Imagination is more important than knowledge. Knowledge is limited, imagination encircles the world" Albert Einstein

Notice board

COFES 2004: The Congress on the Future of Engineering Software will be held from April 1 - 4, 2004, in Scottsdale, Arizona. Allan Behrens will be representing Cambashi at COFES 2004.

Solid Modelling: The event for product development technology - will take place from the 31st March to the 1st April at the NEC, Birmingham. Nick Ballard will be representing Cambashi.

MACH 2004: The International Exhibition of Machine Tools & Manufacturing Technology - is being held from the 19th to 23rd April at the NEC, Birmingham.

A full list of industry events can be found at IT industry events on the Cambashi website

Cambashi researches best practice and assists IT suppliers in best practice implementation. For more information on Cambashi services please email info@cambashi.com

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