Developing the strategic plan to secure the company’s revenue, profit and other objectives for the next three to five years is the single most important annual task for the executive board. Further reviews of the plan will be necessary to address any changes in areas such as technology and the economic climate. It is usually an iterative process and the final choice of strategy will depend on many factors.
The foundation for the planning process should be an objective view of the company’s current situation – both in the market-place generally and vis-a-vis its main competitors. Also required is a set of assumptions about how the market will change during the period of the strategic plan and how key competitors can be expected to behave. This future view needs to be based on the best intelligence available and should make allowance for factors such as new technology, new legislation or potential merger activity. Based on this information, and the core objectives of the business, it is possible to formulate a number of future scenarios.
Cambashi can help with all aspects of this important corporate process, from an objective view of the company’s current market standing to being a contributor to the strategy discussion or a member of the strategy review team. Strategic Planning, like many of the projects on which we work, may include elements from our entire range of products and services.
The following examples give some idea of the range of projects we undertake to help companies with their Strategic Planning.
• Setting corporate objectives – Using Attractiveness Analysis to identify target
• Understanding market needs and maturity with Council of Experts and
• Understanding market size and trends with the
• Understanding new opportunities with Hot Topic Briefings
• Setting sales territories and targets for sales teams and channel partners –
• Identify or qualify potential targets for joint ventures, mergers or acquisition –
using Commercial Appraisal services that deliver technical due diligence
• Ensuring strategy and training sessions are effective with Workshop Facilitation
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