Win-Loss Analysis: Feedback on Sales and Product Approach vs. Competitor

The individuals involved in a product sale cannot provide accurate feedback on why a prospect did or did not become a customer.  Help hone the effectiveness of your marketing, sales, and product capabilities by hearing what the prospective buyer experienced.  Cambashi’s senior consultants use a structured methodology to engage in understanding the experience of customers you won and with prospects that bought a different product.

Whether you are gaining or losing deals, you need to understand how buyers perceived your company, your representatives, and your product during the sales cycle.  Our approach can deliver outstanding insights into what is working and what needs fine-tuning.  It can also provide insight into competitors’ approaches and attempts to debunk your messages.

These engagements generally offer a specified number of calls to won and lost accounts on a periodic basis, whether monthly or quarterly.  The results are grouped into an analysis report with findings and recommendations based directly on customer and prospect feedback.